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Ethical dilemma is a common trait found in the business organization and this has the clear linkage with moral dilemmas.
The company even got the effective opportunity to present their skilful performance in the business market.
However, besides achieving such significant position in the business market, Coca Cola has been even facing some of the ethical issues in the recent times ( It has been seen that the leadership changes in last few years is inviting the ethical challenges in a very prominent manner.
In keeping concentration on the marketing strategy undertaken by Coca Cola, it is seen that the company has been promoting the world famous brands like Fanta, Coke, Diet Coke, and Sprite ( Such of these marketing strategies have been influencing the strengthened customer relationship aspects, which are the keys to get the business opportunities for the company.
The establishment of such effective customer relationship is therefore serving as the major driving force for acquiring the customer base.
Coca Cola has been capturing the largest position in the beverage market with the largest distribution system all over the world.
This position is allowing the company to serve almost one billion products to the customers worldwide and introducing new flavors as well as promoting other brands.
Many of the organizations face diversified forms of ethical dilemmas, which create the significant impact on organizational reputation as well as the business practices.
The purpose of the study is to focus on the ethical dilemmas faced by Coca Cola in this current market.
The recognizable competition between Pepsi and Coca Cola has been holding the dominant share of the soft drink market worldwide (uk, 2013).
In order to expand the business, the company has been focusing on growing the share market across the United States.