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Once upon a time, Twitter was the only place hashtags were used.Now, hashtags appear online and offline – all intended to promote engagement.

Once upon a time, Twitter was the only place hashtags were used.Now, hashtags appear online and offline – all intended to promote engagement.

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Because a hashtag puts a word, acronym or series of words together without spaces, unfortunate interpretations turn good intentions into Epic #Failures.

It pays to put a little effort into selecting the hashtag(s) you will use to communicate online.

When topics begin to trend, people with seemingly have nothing else better to do than jump in and use the hashtag in ways that were never intended.

As with anything you cannot fully control, a hashtag can take on a life of its own, or be hijacked, or become a “bashtag” as the following widely-reported faux pas.

As understanding grew of how hashtags work, they became widely embraced by the marketing and advertising industry. Others see hashtags as a way to express the thought of the moment.

The truth is, hashtags are widely misunderstood, misused and abused, as demonstrated in the humorous #hashtag skit video below of Jimmy Fallon and Justin Timberlake hashtagging their way through a conversation.

Hashtags can also be used to share happy news and fun updates.

For example, hashtags have been used to announce the birth of Prince William and Kate’s baby and annual posts by NORAD Ops Center using hashtags #Norad and #Santa tweets to provide updates on Santa’s journey around the world Christmas Eve.

For years, hashtags have been used to streamline communication around situations where other mediums of communication such as television, radio and print are not accessible or effective in reaching audiences.

Examples of this include the 2009 revolution in Iran when Iranians were able to solicit support in expressing themselves from Twitter users around the world using various hashtags; the tsunami in Thailand; Superstorm Sandy in the U. in 2012; the tornados in Oklahoma in 2013; and a multitude of similar tragedies.

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