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The significance of prejudices and stereotypes as an illusory, fantastic explanation of reality consists in the fact that they indirectly contribute to the preservation of social inequality and inhibit progressive change.
Thus, if status inequality creates prejudice, the society should strive to create relationships where cooperation and social equality will dominate.
In particular, if we know that some type of discrimination is based on prejudice, we need to get rid of discrimination, but depriving it of any institutional support.
In such cases, stereotypes and prejudice are able to fully deprive of objectivity and distort the interpretation and memories of people and environment.
The modern view of prejudice arising due to the recent studies leads us to an idea of how stereotypical thinking becomes a byproduct of information processing – a method individuals apply to simplify the perception of the world.
Moreover, the fact that we perceive our groups as different in the better way from the others contributes to the situation where we also tend to see ourselves in a more attractive light (Myers, 2012; Feenstra, 2013).
On this basis, stereotypes successfully fix in the public mind, and conformism here plays an important role.Therefore, stereotypes are resilient and difficult to modify.And yet, there are some reserve methods that can weaken them.Indeed, the shaped prejudices are kept up mainly by inertia, as Feenstra (2013) reasonably notes.If a prejudice is accepted by the society, the majority will prefer to take the path of least and will promote stereotypes not so much because of the need to hate someone as because of the desire to be accepted and valued by this society.In particular, they can express a sense of one’s Self and the desire to seek affectation from the society; defend self-concept from anxiety caused by uncertainty about one’s own safety or internal conflict; as well as support group interests, values, and social status.Given the latter, in our opinion, one of the most important origins of prejudice and stereotypes is social inequality.Their cognitive component contains distorted, irrational, absurd knowledge about objects that do not meet the changing reality.With respect to inanimate objects this refers, for example, to all sorts of superstitions, but in the social sphere, stereotypes and prejudices widely serve as the justification of racial, ethnic, class and economic differences.Generally, it is believed that the psychological and social health of a person is based on awareness of both one’s own individuality and uniqueness and group identity, as well as one’s belonging to all humanity.The notion and action of stereotypes refers to the categories people use to understand their world.