General Business Plan

Our four employees work in teams of two and have already completed ten projects for some of Cleveland’s most influential business and community leaders.Our objectives over the next three years are to: can undermine your marketing efforts and credibility.

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The next step is to outline your ideal customer as well as the actual and potential size of your market.

Target markets—also known as personas—identify demographic information like: If your target market is too broad, it can be a red light for investors.

It’s also smart to write a business plan when you’re: Start with a clear picture of who the audience your plan will address. Defining your audience helps you determine the language you’ll need to propose your ideas as well as the depth to which you need to go to help readers conduct due diligence. It’s a high-level look at everything and summarizes the other sections of your plan. Below, you’ll find an example from a fictional business, Landscapers Inc.

Even though it appears first in the plan, write your executive summary last so you can condense essential ideas from the other nine sections. (We’ll use that same company through this guide and within the downloadable template to make each step practical and easy to replicate.) Its executive summary majors on what’s often called the That framework isn’t meant to be rigid, but instead to serve as a jumping-off point.

In addition to big numbers that encompass the ; meaning, local numbers or numbers that apply the grand total to your specific segments.

Landscapers Inc.’s ideal customer is a wealthy baby boomer or a member of Gen X between the ages of 35 and 65 with a high disposable income. They’re a working professional or recently retired.

It communicates who you are, what you plan to do, and how you plan to do it. But, bear in mind, a business idea is will not invest in a startup or small business without a solid, written plan.

Investors want to know you have product-market fit, a solid team in place, and scalability—which is the ability to grow sales volume without proportional growth in headcount and fixed costs.

Market research indicates an increasing number of wealthy consumers in Cleveland are interested in landscape architecture based on sustainable design. Currently, only two exist—neither of which focuses on eco-friendly planning nor are certified by green organizations. provides a premium, sustainable service for customers with disposable incomes, large yards, and a love of nature.

Within a business plan, your company description contains three elements: (1) mission statement, (2) history, and (3) objectives. Think about what motivates you, what causes and experiences led you to start the business, the problems you solve, the wider social issues you care about, and more.

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