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Renowned entrepreneur Guy Kawasaki should know a thing or two about what it takes to successfully pitch investors.
After pointing out some famous tech industry foolishness, he told his own personal bozo story.
At one point, he turned down a job interview to become the CEO of a Silicon Valley startup, saying, "It's too far to drive, and I don't see how it can be a business." The company? Kawasaki figures that decision cost him about $2 billion. I got to spend lots of time with my wife and sons while they were young.
Some examples he gave: Great companies aren't created when a book retailer says, "We're going to change the way books are sold.
Instead of carrying 250,000 titles, we're going to carry 275,000." Great companies are created when you say, "Instead of 250,000 titles, we're going to carry 2.5 million." Then you have Amazon.
"People automatically equate 'rich' with 'smart'," he says.
"That's a big dialectical leap." Often very successful people can't embrace the next curve.
Kawasaki says that great companies are built around one of three kinds of meaning: "I love Wendy's," he said, "but I had no idea that every time I eat there I'm participating in all of that." He says if you want to create a generic mission statement, you can save yourself tens of thousands of dollars for a retreat, facilitators, etc., with the Dilbert Mission Statement Generator.
Instead, Kawasaki recommends coming up with a simple mantra, preferably three words or less, that succinctly describes your core values.
Now, he wants to teach you how to pitch an idea that gets results.
He says a pitch only needs 10 slides and should have 15 at the absolute max.