According to this great article by Hubspot: Great creative briefs have one primary function — to inspire your creative team to come up with the most brilliant and effective communications response to solve a particular problem.
While a collection of facts, the brief should put your creative team in the right frame of mind to come up an innovative and creative solution.
All creative briefs must be developed after a thorough situation and audience analysis.
The reason why it’s so important to analyze the context for the campaigns is simple: as cliché as it may sound, knowledge is power and the more knowledge you have, the more specific you can be about what’s expected from the service provider.
Besides being in charge of product knowledge, she's an avid reader, a coffee lover and a professional photographer.
Joe Griffin is the CEO of Clear Voice, a content creation software with a talent network that he co-founded in 2013.
Check out here Head of Customer Support & Education @Pipefy.
She uses her extensive Pipefy knowledge to write informative pieces teaching users to make the best of Pipefy.
The term is often heard in the advertising market where it represents the first step in the journey of producing all sorts of material such as promotional videos, websites, etc.
According to this amazing Slide Share by Edward Boches (Is a blueprint, a guide, even a source of inspiration.