The SPACE Matrix is typically shown within a Cartesian graph format as a means to graphically place the firm and its strategy in the marketplace.
Import & Export Market Analysis The Import/Export Market Analysis is an analytical framework that supports the analysis of the potential of a new market for import or export activity.
The SPACE Matrix is utilized in order to characterize a firm’s overall strategy and does so by identifying that marketing strategy as being aggressive in character, conservative in nature, defensive perhaps or otherwise being competitive.
The SPACE Matrix also incorporates factors related to financial solvency and competitive advantage within the marketplace of the firm being analyzed.
This BCG Matrix facilitates the identification of a firm’s various business units or products to be divided into a series of four different categories.
These four categories are typically identified as being the following: Relative Market Share given in High and Low terms and Market Growth Rate given in High and Low terms.This analysis is able to inform the firm about where it derives most of its value from in terms of which activities are most business critical.Thus, in application, a firm and its executives can decide if any of these operations or activities are candidates for removal or outsourcing for example.This type of analysis assists the firm in identifying those particular areas that might be characterized as being profitable in the short-term versus profitable in the long-term which can assist in developing branding strategies for example.SPACE Matrix The SPACE Matrix stands for strategic positioning and action evaluation as applied to a firm’s marketplace and position in that marketplace.This Du Pont system is essentially one that allows the firm and its leadership to take into account the different and competing business factors that contribute to cost structures and profit taking.These elements might include administrative expenses, the cost of the various goods or services that the firm sells, and perhaps its accounts receivable among others.Marketing Audit The typical Marketing Audit is utilized in order to evaluate the effectiveness of a firm’s overall marketing and branding strategy.The Marketing Audit interprets the firm’s internal and also its external marketing elements such as its marketing collateral, marketing spend and target market information.This Pest Analysis examines the political, economic, social and technological factors that most influence firms and consumers within a given market.University Essay Expert’s writers are well able to integrate these concepts into a cohesive analysis and strategic plan to suit your business or business school requirements.