Marketing Plan For Business Plan

Setting up your business for success is a tall task.There are many different steps that cover a range of issues, including accounting practices, hiring, purchasing equipment and advertising, just to name a few.In exchange for the funding, CSG would provide an equity stake to the funding company.

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As we determine how best to enlarge our operations, we will consider expanding the business as defined in our strategy.

UNIQUENESS OF SERVICESThe Cambridge Strategy Group is focused specifically on helping small and emerging businesses maximize their potential for success.

Any capital that the firm obtains will be used to promote the "small business focus" of the firm and cover basic operational costs.

For the firm to realize its full potential, the founders would require compensation equivalent to full-time employment while pursuing initial clients and creating a backlog of work requests.

One of the most essential of these startup responsibilities is marketing.

Creating a marketing plan for your new business is one critical aspect in building a business that survives its first year.This would most likely need to cover at least one year's salary for each of the three managers.Additionally, funding for initial marketing projects would help to ensure that the firm could establish a claim to the "small business consulting" concept in the target market.Last year the doors to 898,000 new businesses opened in the United States for the first time.Most of these businesses were created by entrepreneurs who envisioned an opportunity to develop a new product or service, and pursued that vision in search of independence and financial reward.TARGET MARKETThe Cambridge Strategy Group (CSG), L. Unlike traditional management consulting firms that focus on analyzing problems for large customers, CSG works exclusively with small business clients to develop concrete, practical, short-term action plans that will start moving their businesses in the right direction.The Cambridge Strategy Group takes advantage of the small business owners' need for marketing and management skills, the scarcity of those skills in the market, and the lack of any major competitor owning the concept of "small business consulting."MANAGEMENTThe CSG management team brings a broad range of industry experience and training from both energetic small firms and experienced industry leaders. Gordon, Executive Director: John has worked in marketing, business development, and corporate strategy for a number of small and large firms, including EMC Corporation, IBM Corporation, and Larscom, Incorporated.To start this process, complete these four steps first. Determine Why a Customer Would Come to You This means more than just restating your product’s or business’ mission statement.You want to clearly define the purpose behind a customer choosing you over a competitor.Is using your product or service related to social status, everyday living, convenience or something else?You should know and understand why a customer would choose you over a competitor. Identify Your Target Customers Target customers are different than your target market, and you should really know both.

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