N Case Study On Market Research

N Case Study On Market Research-1
In this, random consumers are given an item of food or drink and then give their immediate reaction to it.They may have more than one and be asked to make a comparison.A small selection of our client case studies are shown below.

In this, random consumers are given an item of food or drink and then give their immediate reaction to it.They may have more than one and be asked to make a comparison.A small selection of our client case studies are shown below.

The consumers will also complete a questionnaire which provides Greggs with further useful information on their preferences and the likely success of the product.

The taste tests must be carried out as accurately as possible so rules must be set out e.g.

The market research allowed First Direct to reposition its brand and look particularly at the product (customer service is part of the product) and promotion so that they were emphasising the things that customers valued in a bank.

A common way to test a new food product is to carry out taste tests.

It then undertook qualitative research into how the customers felt about the changes by using focus groups and in-depth interviews.

It also undertook quantitative research so that they had facts and figures showing perception of the bank.

This allows them to tailor their marketing mix to these particular groups.

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