According to Gounden, Market Edge — which packages credit and debit card information with geolocation, demographic, and other transactional data — enabled new insights into customers’ behaviors that would have been difficult to identify without the new tool.These insights in turn have changed the way the company operates, says Gounden: We can now look at card transaction data and say, “On a Wednesday at a.m., we had the most card transactions versus any other day in the week, and most of these people are 50 and 60 years old.” That’s our pensioner day.In 2015, store managers at BUCO, a hardware retailer with 46 locations across South Africa, had an intuitive feel for whether men or women were their most frequent customers, which locations had the most loyal customers, and from what suburbs the most valuable customers to a given store were coming.Tags: Business Planning TrainingBsl HomeworkVideo Production Business PlanManager And Leader EssayWriting On Parchment PaperGmat Problem Solving Questions
In some geographical regions, we’ve got very high loyalty, and in others, we get new customers constantly, so the tool helps us think about how we market in each region.
What’s more, when I told a store manager who believed that most of his business was derived from local residents that, in fact, half of his business was coming from residents that lived in a town 10 kilometers away, his eyes went wide and he said, “How do you know that? At BUCO’s location in Nelspruit, which is on the Crocodile River in the northeast near Kruger National Park, we learned through the data that a large portion of our clientele was female, so we introduced a Saturday craft workshop featuring chalk paint. The workshop was a huge hit; it just accelerated the craft area of that business. Many stores have replicated this example.-produced stories exploring the analytically driven organization.
However, we will NOT condone the following: - Racism (including offensive comments based on ethnicity and nationality) - Sexism - Homophobia - Religious intolerance - Cyber bullying - Hate speech - Derogatory language - Comments inciting violence.
We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.
Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.
EWN is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.
Nedbank, whose businesses include retail banking and asset management, said in September it had estimated that after the spin-off, it will have a large number of shareholders, increasing from about 20,000 to 500,000.“For Nedbank Group it will, inter alia, reduce the complexity and ongoing administration costs associated with a significantly larger shareholder base including a sizeable number of Odd-lot holders,” it said in a statement.
Odd-lot holders are shareholders who hold less than 100 Nedbank shares, estimated to be 1.5% of its ordinary shares in issue.
Nedbank and Standard Bank have followed the global trend of financial institutions refusing to fund the construction new coal-fired power plants.
Funding is not the only challenge faced by the two new coal IPPs.