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Having a solid business plan is essential for the success of any company.
Prior to that, she enjoyed her tenure as a technical writer and technical documentation supervisor in the manufacturing industry.
She holds a bachelor's degree in English from the University of Nevada-Reno.
If your company is large and covers many territories, break down the marketing strategy section by territory. The strategy is your overall plan, and the tactics are the specific actions you'll take in order to achieve your strategy.
For example, a strategy might be to increase new customers in a certain territory by 20 percent during the first quarter of the fiscal year, and one of the tactics to accomplish that might be to add an additional salesperson to that territory in order to more effectively identify prospective customers.
Most successful business owners, including Jon Ferrara (co-founder of two successful global technology companies), ensure their sales team is set up for success from the very start.
Jon developed a social sales business plan outlining the companies’ route to success — both in the near term and for years to come.A sales business plan is much the same as a regular business plan except its focus is on sales and marketing — specifically, what your target market is and how you'll market and sell your product or service. Include information such as gender, age and location — whether you intend to market your product or service to local residents, residents throughout the state or nation, or through the Internet, for example.Describe why your product or service is important to your target market and how they will benefit from it.Define your timeline in which you plan to implement your sales strategy and tactics.Break it down in whatever way makes most sense for your company and your plan.If the competition offers benefits to the target market that you do not, it's important to identify those benefits and plan how to either change your product or service accordingly or devise a marketing and sales strategy that will rise above those challenges. Include sales projections month by month for at least one year, and preferably for two or three.Use historical data as a basis to project sales of an existing product or service.Oftentimes, even the best ideas can fall flat without a solid framework to map out the path to success.In order to avoid having your newly established business tank in a highly competitive market during its first year, develop a solid business sales plan right off the bat.List, for example, what goals you plan to accomplish in the first 30 days, 60 days, 90 days and 180 days of the new fiscal year.Remember that these goals comprise your sales strategy. Explain the advantages of your product or service above theirs.