Social B2b Case Studies

Social B2b Case Studies-43
Take this example from one of our recent case studies: “The impact this work had on our business was significant,” says the VP. Without Ko Marketing overseeing the strategic big picture, as well as the dozens of day-to-day details, we’d have a hard time achieving the same results, which includes terrific rankings and a big increase in the right kind of traffic.” You can tell a much richer story with quotes vs. If you have a well-known customer that’s willing to let you use their name, that does help to establish your credibility as well.But, don’t wait for a high-profile client to develop a case study. Without customer testimonials, the content on your site will only get you so far in the buying process.

Take this example from one of our recent case studies: “The impact this work had on our business was significant,” says the VP. Without Ko Marketing overseeing the strategic big picture, as well as the dozens of day-to-day details, we’d have a hard time achieving the same results, which includes terrific rankings and a big increase in the right kind of traffic.” You can tell a much richer story with quotes vs. If you have a well-known customer that’s willing to let you use their name, that does help to establish your credibility as well.But, don’t wait for a high-profile client to develop a case study. Without customer testimonials, the content on your site will only get you so far in the buying process.On Steve Bartlett’s, the celebrated misogynist Dapper Laughs sits snugly alongside Paul Mason, the economist.

Be reassured that weekly updates can work just as well as daily ones.

So long as you can get your audience to look forward to consuming your content every day/Wednesday/start of the month/at any other regular interval, you’re in business.

The reason for doing so is simple: It’s one thing to explain how great your product is and how it helped the client; it’s quite another to have a direct quote from the VP saying so.

This is especially true when it comes to the qualitative elements of your story, like how your solution impacted internal processes or efficiency.

This would suggest you’ll have a far better chance of finding a following if you can present yourself as successful.

Steve Bartlett is no shrinking violet in this regard.Google Ad Words – a high-value, low-cost giveaway If you’ve ever Googled anything to do with digital marketing (and we’re guessing you have), you will have probably at some point have been served an ad offering you £75 free ad credit when you sign up to Google Ad Words. Ad Words’ £75 ad credit voucher campaign and its international equivalents have been around for years, and they keep on attracting new sign-ups for the service.Here are the reasons why we think this campaign has become something of a B2B marketing stalwart: Impressive numbers £75 free credit! Even when you’re taken into account the fact you have to first spend £25 to activate the promotion, it’s effectively 300% extra, free.All that attention will inevitably translate into B2B leads – whether through direct exposure or as a product of the enhancement to Social Chain’s reputation.By contrast, Social Chain itself has 12k Facebook likes, and 7k Instagram followers and 24k Twitter followers.Social Chain’s achievements are clearly sufficient to warrant a great deal of attention in their own right – but another key factor in the brand’s visibility has been the careful cultivation of its founder, Steve Bartlett, into a prominent influencer.If you ever want to gauge the breadth of somebody’s appeal, just take a look at the “People also search for” entries on their Google card.You can expect to leave with some original ideas to add into your B2B marketing strategy.Founded just three years ago, this meme factory has risen to become one of the biggest B2B brands in social marketing, offering clients the opportunity to appear on immensely popular channels like Love Food (Instagram, 6.8m followers), Be Fit Motivation (Twitter, 1.78m followers) and Hogwarts Logic (561,000k followers).The goal is to create a case study story that speaks to the vast majority of your audience — you don’t want an example so specific that it doesn’t apply to other prospective customers. You’ve researched, identified a pain point, interviewed a customer, got an awesome quote, dug into the results, and packaged it all up in a pretty PDF. They can access your content directly (put it in the resource section or in your navigation! Whatever it is, make sure that the right eyes are on your case study to propel them forward in the buying process.The case studies we’ve included show how personal branding, online promotions, and cultivating social and real-world communities can yield significant B2B marketing success.

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Comments Social B2b Case Studies

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    Some of the best B2B social media case studies and marketing campaigns we’ve seen from B2B businesses this many marketers are reaching out to a broader audience by using social media as a tool – it worked for the B2C brand Oreo with its memorable Dunk in the Dark Super Bowl.…

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    B2B cases studies are often boring, jargon-filled reads. Learn two psychological principles to make case studies persuasive and buyers rely on social proof. In fact, 94% of buyers go online to evaluate what their peers say about a product or service before deciding.…

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    Case studies are an important part of B2B content your case studies or customer stories appear in a library and are primarily used to engage audiences who are just discovering your brand and are browsing your site, then use a compelling headline.…

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    Case studies can be powerful inbound marketing assets. Read this post to learn how to create a case study that will empower your B2B content marketingSocial Sharing The case study should be able to be shared easily. With this in mind, be sure to add social media buttons to your organization’s.…

  • B2B Social Media Case Studies Socialnomics
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    B2B Social Media Case Studies. B2B marketing is very tricky but it does overpower traditional marketing strategies when dealing with people withSocial media is a mandatory thing for every B2B marketers out there in the industry because it can help increase brand awareness, establish the.…

  • B2B Case Studies
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    Case studies are just stories. Case studies provide a structured problem and solution format that provide contextAs a matter of fact, case studies are more critical for smaller companies than anyone else, since they need to present a social proof of their offerings that are not too familiar in market.…

  • B2B Marketing Awards 2017 – case studies B2B Marketing
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    Read the full case study. Best use of social media. Find out how Powwownow smashed reach, engagement, and click-through targets through itsFind out how Lloyd's Register achieved something very few B2B brands have create a meaningful VR experience that drove tangible business results.…

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