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The executive summary should not be simply cut and pasted from the entire plan and should sound fresh.
Less is more here, so include the grabber, show your passion and commitment, and be sure and ask for something (like a follow-on meeting or specific feedback).
That’s your metric to see if you have their attention.
The executive summary is an overview of your entire business plan and should leave readers with the feeling that the business is competently run, and has energy and enthusiasm.
Writing the executive summary can help you with several elements of developing your business plan.
Think of it as a selling effort, not an attempt to fully describe your startup.
Here are the key components: The above outline need not be applied rigidly in this particular order.
But more importantly, it should make the reader want to learn more about your opportunity – to read the rest of the business plan.
Investors love modern one- or two-page executive summaries, formatted like a glossy marketing piece, with text well laid out in columns and sidebars, and a couple of relevant graphics.
This is usually the first part of your plan that prospective investors will read and it must be interesting and concise.
Getting the executive summary right is crucial for any business looking for investment and funding.