Written Business Plan Examples

Written Business Plan Examples-65
This example is provided as part of the instructions and detailed descriptions included in the Components of a Business Plan.

This example is provided as part of the instructions and detailed descriptions included in the Components of a Business Plan.By focusing on its strengths, its key customers, and the company's underlying core values, Acme Management Technology will increase sales to more than million in three years, while also improving the gross margin on sales and cash management and working capital.Although the chart titled "Past Financial Performance" shows that we've had healthy growth in sales, it also indicates declining gross margin and declining profits.

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It has a good reputation, excellent people, and a steady position in the local market, but has been having difficulty maintaining healthy financials.

AMT is a privately-held C corporation owned in majority by its founder and president, Ralph Jones.

Neither owns more than 15%, but both are active participants in management decisions.

AMT has been caught in the vise grip of margin squeezes that have affected computer resellers worldwide.

We make sure that our clients have what they need in order to run their businesses at peak performance levels, with maximum efficiency and reliability.

AMT is a 10-year-old computer reseller with sales of million per year, declining margins, and market pressure.For years, we have supported both Windows and Macintosh technology for CPUs, although we've switched vendors many times for the Windows (and previously DOS) lines.We are also supporting Novell, Banyon, and Microsoft networking, Xbase database software, and Claris application products.In service and support, we offer a range of walk-in or depot service, maintenance contracts, and on-site guarantees.We haven't had much success in selling service contracts. (add relevant information) The only way we can hope to differentiate effectively is to brand the vision of the company as a trusted information technology ally to our clients.There are six part owners, including four investors and two past employees.The largest of these (in percent of ownership) are Frank Dudley, our attorney, and Paul Karots, our public relations consultant.We must remain on top of emerging technologies because this is our bread and butter.For networking, we need to provide better knowledge of cross-platform technologies.Copies of our brochure and advertisements are attached as appendices.Of course, one of our first tasks will be to change the messaging of our literature to make sure we are selling the company, rather than the product.

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